End-to-End
Student Journey,
Driven by Data Intelligence

We help education providers unify marketing, CRM, automation, and analytics to acquire the right students. Our data-led solutions enhanced by AI—personalize engagement and empower smarter, faster decisions across the student lifecycle.

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Interactive Student Journey

From first click to final enrollment, we streamline every step of the student journey. Turning data into decisions, and decisions into measurable growth.

1
CAMPAIGN TRACKING

Creating Awareness & Student Acquisition

  • Campaign Tracking and Performance Monitoring
  • Attribution Modeling: Channels driving conversions
  • Marketing Mix Modeling & Incrementality Testing
  • Budget Optimization
Journey Step Image 1
Campaign Tracking Video
2
WEBSITE PERFORMANCE

Understanding Prospects Behavior & Conversion Optimization

  • Web Analytics Implementation, Set up & Tagging Frameworks
  • Data Integration and Governance: Connect Web Analytics with CRM, Ad platforms
  • Custom Tracking: User behavior & journey, Funnel Analysis & Event Tracking
  • Conversion Optimization: Drop Off Points, Form Abandonment, A/B Tests
Journey Step Image 2
Website Performance Video
3
LEAD PROGRESSION

Lead Management, Applications & Enrollments

  • CRM Integration & ensure seamless data flow
  • Lead scoring based on interest & engagement
  • Regional & channel-wise performance
  • Lead Journey and Funnel Conversion Rate Analysis
  • Personalization: right message, right time
Journey Step Image 3
Lead Progression Video
4
LEAD ENGAGEMENT & NURTURING

Automated Nurturing Journeys

  • Automated nurturing campaigns
  • Multi-channel engagement (Email, Text, WhatsApp)
  • Content performance tracking
  • Application tracking and A/B Testing
Journey Step Image 4
Lead Engagement Video
5
STUDENT PROFILE

Learning Analytics and Institutional Data Intelligence

  • 360° student profile: from inquiry to alumni
  • Student Performance Tracking & Adaptive Learning Insights
  • Curriculum & Content Insights
  • Placement & Career Outcomes
Journey Step Image 5
Student Profile Video

Empowering EdTechs with
Actionable Insights

We combine deep data & analytics expertise with a strong understanding of the education ecosystem. From integrating and cleaning data to building actionable dashboards and predictive models, we help EdTechs move beyond reports to real impact.

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EdTech focus

Insights that improve learner outcomes, retention, and engagement.

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End to end expertise

Data engineering, visualization, and AI-driven insights under one roof.

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Actionable solutions

Scalable, easy-to-use, and built for your teams, not just consultants.

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Proven results

Measurable improvements in performance, growth, and decision-making.

Smarter Insights, Stronger Outcomes

(Data & AI)

AI turns complex student data into clear, actionable intelligence. So you can make decisions that scale impact across the entire journey.

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Learning Analytics

Progress tracking, early alerts for at-risk students, adaptive learning insights, engagement metrics.

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Institutional Intelligence

Enrollment trends, dropout predictions, resource utilization, placement & alumni outcomes.

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Curriculum & Content Insights

Module effectiveness, skill-gap benchmarking, feedback & sentiment analysis.

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EdTech Product Data

Usage analytics, A/B testing, cohort analysis for product-led growth.

Starter Service Packs

Kickstart your journey with everything you need in one place. Discover, learn, and get started effortlessly.

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End-to-end Campaign Management Analytics

Track & optimize spends, channels and conversion with clear ROI dashboards.

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CRM Setup + Custom Dashboards

Implement Salesforce/HubSpot for unified lifecycle + live KPI views.

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Lead Scoring Model

ML-based prioritization using behavior, source, fit & recency.

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Marketing Cloud Journeys

Onboarding, event & exam reminders, nudges for fee/payment completion.

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Admission Funnel Optimization

Identify drop-offs, test interventions, raise inquiry to admission rates.

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ROI Attribution Models

Multi-touch impact across ads + owned channels for budget reallocation.

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AI-Powered Student Success

Predictive analytics for student retention and success interventions.

Transforming Decisions with Data & AI

See how we help institutions harness analytics and AI to boost enrollments, optimize operations, and drive measurable impact.

Case Study: University – Leveraging AI & Data Analytics

Challenge:

University struggled with student enrollment forecasting, inefficient outreach campaigns, and low engagement in online learning programs.

Solution:
  • Predictive lead scoring to prioritize high-potential applicants
  • Funnel analytics to track student journeys from inquiry to enrollment
  • Personalized engagement strategies using AI-driven insights
Results:
  • 15% increase in applications within the first semester
  • 20% improvement in student engagement in online courses
  • Streamlined operations, saving 120 hours per month on manual reporting

Takeaway:

With the right analytics and AI tools, educational institutions can make smarter decisions, improve outcomes, and maximize resources.

Get a Tailored Plan

Every institution is unique—your strategy should be too. Get a tailored roadmap that aligns data, AI, and outcomes to your goals.

Request Roadmap